Horizon School Division undergoing branding change

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By Cole Parkinson
Taber Times
cparkinson@tabertimes.com

Horizon School Division is heading towards an overhaul in terms of their logo and brand.

After several years of sporting the blue and yellow, the division is looking to shake things up and to modernize their logo as part of updating their website providers.

“Our Horizon website and all of the schools affiliated, are serviced by a provider by contract and that contract is coming up. We were looking at who would be our next service provider and have selected a company called Box Clever,” said Amber Darroch, associate superintendent of learner services at the board’s regular meeting on March 27. “Part of what I was able to negotiate with them is a credit towards rebranding and redesigning our Horizon logo.”
 
For prep of the new logo, Box Clever wanted some feedback of what the board would want to be incorporated into the logo.
A variety of different logos including a handful of other horizon named companies provided some visuals for the board to draw from.

“What they seek is a bunch of feedback. They take our feedback and based on our thoughts, propose probably two or three key designs back to us. Then we can say ‘we like this about this one and this about that one’ and they formulate our feedback into a prototype that becomes our logo. The process is consultative and they listen to us and go do the work and the overall design before presenting it back to us,” said Darroch.

In an exercise to see what trustees wanted incorporated into a new Horizon logo, they were able to submit a list of words they would want to be associated.

Some of the most mentioned words were bold, modern, clean, academics, family, simple and children.

“What we are aiming for is to have a log is representative of all of Horizon, our communities, staff, students, families and community members. Something we can brand and be recognizable which may or may not be closely related to our current logo design,” added Darroch. “We want to do it right.”

The board was also highly in favour of switching up the colours from the current blue and yellow for a variety of reason, including to distance themselves from the northern Saskatchewan Horizon School Division who also employs a similar colour scheme.

One idea was to included the division number 67 in the logo to differentiate from the other Horizon School Division.
With a switchover in the logo department, there was discussion on costs that would come from updating various items with the previous logo.

While there would be some relative costs, there wasn’t a huge amount of items that would cost money to update.

“There’s not a lot. There might be some stamps but just minor costs,” said Wilco Tymensen, superintendent of schools, who added the highest cost would likely come from the sign outside of the division office.

With a meeting scheduled for early April, the hope is to have a prototype of some new logos within the next couple of weeks.

“The goal is to have everything lined up to start being able to publish by the end of May,” stated Darroch.

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